Improve Search Conversion with Autocomplete

Adding or improving autocomplete on a search box can greatly enhance the user experience and increase the effectiveness of your search function.

But why is this important? Well, having good autocomplete changes the way users search for things. It helps to make searches more specific and relevant, which leads to better quality search results. And when users see high quality results that are relevant to their search, they are more likely to click on them. This means that as the search length increases, so does the conversion rate.

You can track the performance of your search results by measuring the CTR (click-through rate) from your search results page. A higher CTR means that users are finding the results they are looking for and are more likely to engage with your website.

Think about it this way: if you’re looking for a specific type of clothing item, a search box without autocomplete might only suggest a few broad categories, like ‘women’s clothing’ or ‘men’s clothing’. But with autocomplete, you might see more specific suggestions like ‘women’s black skinny jeans’ or ‘men’s red flannel shirt’. The more specific the search, the more likely you are to find exactly what you’re looking for, and the more likely you are to make a purchase.

Autocomplete can also be helpful for users who may not be sure how to spell a word or phrase they are searching for. By providing suggestions as they type, autocomplete can help guide users to the correct search terms and ultimately lead them to the information they are seeking.

Implementing autocomplete on your search box can improve the user experience, increase the specificity and relevance of searches, and ultimately lead to higher conversion rates.