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Having a wishlist feature on your website can be a valuable asset for both you and your customers. It allows visitors to save products that they are interested in, but may not be ready to purchase at the moment. This can be particularly useful for larger purchases or when they want to compare prices with other retailers.
Instead of requiring visitors to create an account in order to save items to their wishlist, you can simply ask for their email address. This allows you to keep in touch with them and inform them of any special offers or price drops on the products they are interested in. You can also use this opportunity to remind them about the items on their wishlist, which can help increase conversions.
If a visitor does choose to create an account, you can use this as an opportunity to remind them about the items on their wishlist when the price drops or when a holiday special approaches. You can also make the wishlists sharable, which allows users to share them with friends and family. This can be a great way to turn others into customers, as it allows them to easily see what products their friends and family are interested in.
Having a wishlist feature on your website can be a great way to keep in touch with potential customers and drive sales. It can also make the shopping experience more convenient for visitors, as they can easily save and revisit products that they are interested in purchasing.